HBO and HBO Max gained 3 million subscribers before splitting from AT&T
HBO Max and HBO captured 3 million subscribers in the same quarter that Netflix lost 200,000 of them for the first time in years, diverse mentioned. The streaming/cable service reported earnings under the former parent company AT&T for the last time, as it is set to become part of the Warner Bros. media conglomerate. New Discovery.
The first share of new HBO/HBO Max subscribers was in the US (1.8 million), and the services now have 48.6 million domestic subscribers and 76.8 million worldwide. This is an increase of 12.8 million over last year, which shows strong growth. (HBO Max costs $15 per month without ads or $10 with ads, while HBO on cable costs $15 per month.)
However, it was still a burden to parent AT&T (for the last time). WarnerMedia’s revenue fell 32.7 percent year-over-year to $1.3 billion due to investments in HBO Max and the failed launch of CNN+.
That’s why AT&T decided to divest WarnerMedia and focus strictly on its core communications business. Brilliant, the company announced its biggest gain in postpaid phone network additions in more than a decade. Excluding WarnerMedia and other divestitures, AT&T revenue was $29.7 billion, up 2.5 percent from the same quarter last year.
With WarnerMedia and Discovery divested, AT&T plans to invest any free cash in its 5G and fiber deployments (it still has $169 billion in debt, despite the $43 billion sale of WarnerMedia). Stankey in a prepared statement during the company’s earnings call.
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