How to properly utilize social networks to promote your business

This article has been translated from our Spanish version using artificial intelligence techniques. Errors may exist due to this process. Opinions expressed by entrepreneur Shareholders are their own.

social Networks It has become a powerful tool for companies and entrepreneurs to achieve a broad vision for their products or services. Data for 2021 indicates that 4.3 billion people use social networks, which is more than half of the world’s population, which is estimated at 7.9 billion people. This undoubtedly indicates that in this kind of platforms Chances of reaching the desired target audience many of.

For brands, using social networks as part of their business strategy is almost a commitment, with users on average spending about two and a half hours per day on social platforms. However, in the process, some important aspects must be taken into account in order to successfully create a correct route that allows us to know exactly the tastes and needs of the customers. Communication with the audience is key.

The first step is to determine Any of your existing social networks Goal running . It is absolutely essential to know since the list of high-consuming social networks is currently diverse, with platforms such as TikTok, Instagram, Facebook, Twitter, Kwai, and others. You need to understand that your place in each of them can vary a lot.

Here are some tips that you should keep in mind in order for your brand or business to make a positive impact on social networks:

Create content with your audience in mind

While it is important to maintain a steady rhythm of posts, the truth is that there is no point in creating content that does not match your audience.

For best results, it is always essential to know your customer well, their tastes and what aspects of your brand have caught their attention. This will allow you to design the indicated content, using the perfect language and the perfect tone that will allow you to connect and establish links with that target audience.

What are you going to post about?

Unlike with profiles, when it comes to brands or personal projects, it’s important to be clear about the intent of each post. Not only do you have to know what my audience wants, but also aim to post something.

Some questions to consider before posting are: What reaction do I want to make? What interaction do I want? Why do I share this information?

Don’t show all the time what you’re selling

We’ve already talked about the importance of networking and establishing contact with the audience. Therefore, it is important to be clear that not everything you post has to be related to the products or services you sell. This will in no way help you retain your customers; On the contrary, it may cost you followers.

Brands that have managed to reach the consumer’s mind stand out from their competitors by sharing their philosophy and connecting with the human side. In your plan you should also include, for example, content related to the social commitment of the brand, this way better connections are created than just sharing what you want to sell.

Listen to your customers

Communication is an essential part of any communication in social networks. Paying attention to resolving doubts, before and after making sales, is the best message you can leave to your customers.

Not only does it provide support and security so that they are encouraged to buy again, but it also has the positive effect that the opinion of these third parties conveys confidence and reassurance to other people interested in your brand.

Track the impact of what you post

The right way to know if you’re doing a good job is to measure the impact of your posts. Most social networks provide deep metrics on how people interact with your posts, so a weekly review is essential so you never lose sight of what your followers like the most, who are the people who have interacted best, and even who are the best times to post.

With all this data, you can improve your business and create better content to make a greater impact on social networks every day.

(About the author: Sergio Ramos Montoya He is the editor of Social Geek)