Tesla’s stunning moment in first-quarter 2022 earnings announcement
Tesla had a surprising moment on its Q1 2022 earnings call that wasn’t talked about enough. In the first quarter of this year, Tesla’s revenue grew to more than $18 billion, but that’s not a flashy moment that I’ll quickly dive into. I mean, yes, this is great news for a company that has been doomed by many analysts for years, but what I want to talk about is something so rare and so incredible that it’s almost impossible to achieve.
Tesla’s head of investor relations, Martin Visha, highlighted this. In his tweet below, Viecha shared an infographic from the Tesla shareholder platform that reflects total US Tesla vehicle orders around the time of the Super Bowl. If you look at his chart closely, you can see a sharp rise in Tesla sales between February 12-14. It was Super Bowl Sunday on February 13th.
Although this might be my overall favourite pic.twitter.com/OHDLp4qDwV
– Martin Viecha (@MartinViecha) April 21, 2022
You may remember my February article that shared how Tesla and Elon Musk both received free advertising during the Super Bowl. Tesla doesn’t pay for ads, and, of course, hasn’t been involved in the Super Bowl ad tradition unlike some of its competitors — which actually targeted both Tesla and Elon Musk.
Imagine spending millions of dollars just to highlight your competition. I have been criticized for this article by many online and offline. I was told I missed the point, and was sharing disinformation, and that Tesla’s competitors’ ads would catch the American public’s attention more than Tesla itself. Maybe that last part will be true someday – I don’t pretend to foresee the future. However, the data that Viecha shared is proof that I was correct and that the information was not as misleading as some believe.
It is completely logical.
EV advertisements for their familiar (plural) brands give relief to consumers skeptical of electric vehicles.
Once they are convinced that an electric car is the next car, they naturally check out the leading brand.
In any case, increasing general consumer confidence and interest in electric vehicles is good for our planet. https://t.co/zLjpBEaoiU
– Hiro Mizuno (hiromichimizuno) April 22 2022
The wow moment here is that Tesla achieved what many companies are trying to achieve over the weekend at the Super Bowl — without paying a dime. As Tesla’s Hiro Mizuno said on Twitter, it makes sense. That’s because when well-known brands advertise electric cars, they promote Tesla, and once someone is convinced to buy an EV, they often choose the flagship brand. This brand is Tesla. Mizuno added that increasing general consumer confidence and interest in electric vehicles is good for the planet, and I agree with him on that.
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