BoxedUp’s $2.3 Million Seed Round Presentation – TechCrunch

Back in March, I’ve written about how BoxedUp pivoted to enable the sharing of high-end video production equipment and its initial $2.3 million roundup. At the time, company founder Donald Boone was on hold, so when I started the process of disassembling the stand, I knew I wanted to show BoxedUp in one of the installments.

Today, we’re taking a closer look at the presentation that helped Boone raise the company’s first round of institutional capital.

I’m grateful to BoxedUp for sharing with us a completely uncompromised set – every detail the company used to raise funds is there, so it’s a particularly representative set.

We’re looking for more unique planner presentation kits to knock down, so if you want to send in your own presentation, here’s how to do it.

Slides in this group

• 1 – sliding cover
• 2 – Team highlights the slide
• 3 – Segment of the business cycle
• 4 – Market size segment
• 5 – Slice Problem 1
• 6 – Problem 2 slide (shows the price of the equipment)
• 7 – Problem slide 3 (Problem owners encountered: underutilized premium equipment)
• 8 – Problem Segment 4 (The problem faced by the builders: poor rental options, high price)
• 9 – slide solution
• 10- Go-to-market strategy
• 11 – “Former Clients” segment
• 12- target audience segment
• 13 – Business Model Segment
• 14 – Traction Slide
• 15- Slide projection
• 16 – competition segment
• 17 – Market Size Segment
• 18 – Cover slide (“Where BoxedUp is going”)
• 19 – Roadmap Slide
• 20 – Team Slide
• 21 – end of slide
• 22 – Use of Funds and Fundraising Progress Tranche

Three things to love

BoxedUp quickly demonstrates a deep understanding of the market it’s in and makes a compelling case for the rationale for high-end video and audio equipment.

As the company explains in its deck (slide 6), a full set of video equipment for a high-end photo session can cost $100,000—about the same as a luxury sedan. You wouldn’t buy a convertible on a weekend trip; You were going to rent one, so there’s no reason why you couldn’t when shooting a music video as well.

Excellent illustration of market size from bottom to top

In its twelfth segment, the company is doing something really smart – it’s identifying its core audience. This is the first audience that the company plans to target with its marketing efforts. Without explaining it, it shows that it has a huge annual market potential (12,000 cinematographers running 20-50 projects per year with a budget of $15,000-1 million), with annual spending ranging from $3.6 billion at the bottom end to $600 billion at the top end.

We can talk about whether those numbers are realistic and what share of BoxedUp is likely to capture that budget, but it does tell me one thing for sure: If a founder can defend those numbers in one market, they have a large scale business in their area. hands.

From startup to expansion

[Slide 13] Markets are known to be tough, but the company anticipates tough questions by tackling the transition head-on. Image credits: Trapped

Pump preparation is one of the biggest challenges facing the market. Turo, for example, would be useless if he didn’t have any inventory, but it would be equally useless if he didn’t have anyone to rent his cars.

It is well known that reaching the equilibrium point is difficult. Lots of inventory and equipment owners worry because no one is willing to rent anything. There are too many renters, and that side of the equation breaks down, because it gets too expensive (landlords are likely to raise the price), or no equipment is available.

It’s a delicate dance, but BoxedUp has a neat solution: Solve the supply side of the market by buying a set of equipment they can rent. This means that he can focus his marketing efforts on the tenants and have complete control over the experience. Once it gets traction, it can communicate what it’s learned to the supply side along with data about the types of equipment customers want and are willing to rent.

Traction, market segmentation and storytelling

[Slide 14] Rapid revenue growth and smooth growth across both business models paint a promising picture. Image credits: Trapped (Opens in a new window)

I rarely run three slides in a row in these shreds, but I wanted to highlight how slides 12, 13, and 14 together tell an important part of the story.

Slide 12 shows the market size of its initial customer; Slide 13 shows how a company deals with one of the most difficult problems in a market economy (the imbalance between supply and demand); Slide 14 shows that the strategy works. There is a roughly 50-50 split between first-party rentals (eg, BoxedUp’s own equipment on the platform) and third-party rentals (eg Marketplace rentals).

Of course, these numbers reflect business in September and we don’t know what has happened since then, but if the company can maintain its growth trajectory, I’d be very surprised if I don’t ultimately write about the company raising the Monster Series A round so soon.

Getting your storytelling and narrative arcs right is critical in presentations, and these slides do three things very well: There is very little content in the slides, so there’s no confusion about what the founders want you to look at; They tell a clear and unmistakable story. And the three slides work into a perfect concert.

In the rest of this rip off, we’ll look at three things BoxedUp could have improved or done differently, along with a full pitch deck!

Three things that could be improved

BoxedUp successfully answers some of the toughest parts of the market start story in its collection and deserves major mentions for this part of the show.

The other aspects of his deck were a bit more confusing to deal with.