Grocery brands increase in popularity
Grocery brands like Trader Joe’s, Wegmans and HEB are some of the most popular in America, crossing political and generational divisions, according to this year’s Axios Harris Poll 100 poll.
why does it matter: While politics is divided nationwide over many of the major brands, grocery brands have been able to maintain loyalty and trust across demographics by maintaining a consistent presence in their communities.
- The Axios Harris 100 Poll is an annual survey measuring the reputation of the nation’s most visible brands.
details: For the first time in the survey’s six-year history, three grocery brands — Trader Joe’s, HEB and Wegmans — landed in the survey’s top 10.
- Survey respondents note that these brands are particularly committed to “citizenship,” which means they share community values. Grocery brands were also consistently the top performers compared to other segments.
- Other grocery stores, such as Kroger, Publix, and Costco, also ranked in the top 20 most respected.
Between the lines: Grocery stores rank highly among Democrats and Republicans, although some brands have a greater political affiliation among consumers.
- Trader Joe’s has been ranked in the top 10 among Democrats and Republicans alike. HEB, despite its roots in Texas and the southeastern United States, is second only to Trader Joe’s across the board.
- Wegmans and Trader Joe’s have long maintained a cult-like standing among loyal shoppers of their stores. Both chains have expanded in recent years.
Zoom out: Not so long ago, it was mostly women who bought groceries in American homes. Now everyone goes to the market.
- 92% of U.S. adults are responsible for at least some grocery purchases in their household, according to a report Tuesday from the Federation of Food Industries (FMI).
- This means that these brands are firmly rooted in people’s daily lives — even throughout the pandemic, which has changed the habits of so many Americans.
- “Food is becoming appreciated as a requirement and a respite,” the report says.