The first Amazon clothing store to open in Los Angeles
Amazon’s clothing store, Amazon Style, has opened in Los Angeles, California at The Americana in the Brand mall, the company announced today along with a video of some of its employees.
It’s a new addition to Amazon’s collection of physical locations, along with Whole Foods, Amazon Go grocery stores, and Amazon Fresh that don’t have a cashier. Amazon Style will feature clothing from brands like Levi’s, Tommy Hilfiger, Champion, and more, and while it doesn’t feature Amazon’s Just Walk Out technology, it will have regular staff on hand to help you from start to finish.
Rumors of an “Amazon Store” plan surfaced in September with a The Wall Street Journal A report says the store will use technology solutions to focus on customer convenience with stores in California and Ohio. In January, Amazon confirmed the Amazon Style name and announced the “first ever clothing store” website with a particular focus on reducing the hassles of trying to dress.
Amazon Style is equipped with technology designed to enhance your in-store shopping experience and eliminate extra steps. Every piece of clothing in-store has a QR code that customers can scan to organize a list of clothes they want to try on in the fitting room or send straight for pickup — eliminating the need to carry a bunch of items. Another advantage is that shoppers can pick up clothes on Amazon.com, have them delivered to the store to try on, and return an item right there if it doesn’t suit them.
If you visit the store, the staff will collect your fitting room clothes and let you know when your clothes are ready to try on. Each fitting room is also equipped with a touch screen that allows customers to order more items to try and/or rate their chosen items on the go. At checkout, customers can use their Amazon account to pay the bill. According to Amazon, unlike their own 24/7 website, this store is open 10am-9pm Monday through Thursday, 10am-10pm Friday and Saturday, and 10am Until 9 pm on Sundays.