Huda Kattan on NFT Investment: Passion is essential
As the founder and CEO of Huda Beauty – who has over 50 million followers on Instagram and a net worth of $500 million – Huda Kattan is one of the most influential people on the planet.
“Our mission at Huda Beauty is to degrade beauty standards,” Kattan told Yahoo Finance at Gary Vaynerchuk’s Web 3.0 conference at VeeCon at US Bank Stadium in Minneapolis (video above).
The beauty influencer is now transforming her trajectory and bringing her success to the world of NFT. Kattan already owns hundreds of NFTs, including projects from World of Women, most of which she purchased from the OpenSea marketplace.
“I lost as much money as I gained,” Kattan said of her new investments. And it’s so easy to say, ‘Oh my God, buy that lipstick.’ There’s no real meltdown – if you don’t like it, you lose $20. If you invest in an NFT project, you become part of the community, and you invest a lot of time. And if you don’t It is done well, this is your wealth, this is your livelihood.”
Kattan, who started with a dream and a $6000 loan from her sister, has built her success in creating a world of acceptance through social media, highlighting transparency, and empowering women.
Like her love of makeup, digital art is something Kattan really enjoys, so investing in NFTs isn’t entirely a financial game for her. Like most companies at VeeCon, there is an emotional attachment that can be dangerous for those who cannot afford to lose.
“Passion is necessary,” Kattan said. “I know not everyone feels this way, but I think when you have a passion, you bring a lot to this community, more than just the value of buying NFTs, the community part is very important.”
Being an Iraqi-American woman, Kattan is a rarity in the web 3 community. As per anecdotal evidence, men outnumbered women at VeeCon by at least 50 to 1 and women represent less than 15% of the crypto space according to recent studies.
Like fellow celebrity speakers Mila Kunis and Eva Longoria, Kattan hopes to change that.
She said, “I am a strong woman, I am a confident woman, I have a great personality and I rarely feel uncomfortable in any situation, and I feel intimidated by this space, so I can’t imagine how other women must feel.” . “Bringing more women here should be a very conscious effort.”
Defying odds has always been a natural thing for Kattan. After all, she decided to go out on her own in 2008 after being fired from her job as a recruit. Then she launched a blog in 2010 and officially launched the company in 2013,
“I’ve spent my whole life investing in my resume, working on being polished, and what’s going to be perfect,” she said, “and I don’t think everyone needs to put a fund up, and I certainly wasn’t a good fit for any.”
Kattan now fits a wide range of packages with more than 150 Huda Beauty products in 1,500 stores around the world.
The early lessons I learned as an entrepreneur continue to guide Kattan today and pave the way for that straightforward mantra that she developed a decade later.
Kattan said, “It was all really bad and I think the element of being able to get things done, not waiting for them to get perfect. We have this fear, this picture of how things can be perfect and we’re ‘never again’ that version of ourselves.”