Amazon Prime subscribers now get GrubHub Plus free for a year
The company announced that Amazon Prime subscribers in the US are getting a new feature as part of their subscription. Starting today, they’ll be able to redeem a free year of Grubhub Plus, the monthly subscription service that offers free food delivery on orders over $12 from participating restaurants. Grubhub Plus usually costs $9.99 per month.
According to Amazon, free deliveries associated with Grubhub Plus are available from hundreds of thousands of restaurants across more than 4,000 cities in the United States. After the year ends, Grubhub will automatically start charging $9.99 per month for continued access. Existing Grubhub Plus subscribers can still benefit from the promotion, which will apply from the start of the next billing cycle. Canceling Prime automatically cancels Grubhub Plus.
The deal comes just a few years after Amazon shut down Amazon Restaurants, its own bid to compete in the take-out market. The service was live between 2015 and 2019 but faced stiff competition from the likes of Uber Eats and DoorDash.
Since then, the e-commerce giant has primarily focused on grocery deliveries, but has maintained a foothold in the takeaway delivery market through partnerships with other companies. It announced an investment in Europe-focused Deliveroo in 2019, and began making its Deliveroo Plus subscription service accessible as an added benefit to Prime members in the UK last year. As part of the deal announced today, Amazon is acquiring a 2 percent stake in Grubhub, which could rise to 15 percent over time.
“Amazon has redefined convenience with Prime and we are confident this offering will expose many new diners to the value of Grubhub Plus while driving more business to our restaurant partners and drivers,” Grubhub CEO Adam DeWitt said in a statement. The company, which is owned by Just Eat Takeaway.com, says it expects Grubhub Plus subscriptions to rise as a result of the deal.
GrubHub Plus isn’t the only additional benefit Amazon is announcing for Prime members today. The e-commerce giant is also making a short trailer for its upcoming TV show Lord of the Rings, The Lord of the Rings: The Rings of Power Available exclusively to Prime subscribers for 48 hours. Members can watch the teaser on Amazon’s show page. Trailer ends with promises after else The teaser comes on July 14 ahead of the series’ release on September 2.
Update July 6 5:55AM ET: Updated to note Amazon’s 2 percent stake in Grubhub.