The 7 types of people every entrepreneur needs in their inner circle – and how to find them
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You’ve likely heard sayings like Jim Rohn’s, “You are the average of the five people you spend the most time with.” Those in our inner circle play an important role and can influence our well-being and growth.
Attracting the right people requires you to be who you want to attract. When entrepreneurs tell me they’re not finding their employees, my first question is, “Are you the person your desired circle is drawn to?”
Your inner circle is not limited to one group of people. Think about the business and the different stakeholders that are involved in it. You will also have multiple groups of stakeholders. In this article, we focus on coordinating your inner circle to serve you best.
Personal board of advisors
Think of this group as the people who play the same role as the board of advisors for a business, but for you. These are the mentors who have more experience than you in the areas in which you want to grow. Mentors should not be confused with paid professionals like coaches, although sometimes there can be overlap.
Create a list of the different advisors you’d like to join. Make sure to start with people who will complement your skills and experience. Avoid finding people just like you. They can have common values, but look for different strengths and experiences.
These are the people who design the life you aspire to. Your life doesn’t have to be the same, but it should be similar. For example, your aspiring model could be either a traveling entrepreneur, or a tech CEO who started a nonprofit and grew up in a similar culture. You don’t want to imitate their lives, but ambitious role models help remind you that anything is possible.
Some people will immediately choose people like Oprah, but I recommend choosing someone whose journey is somewhat similar to yours. Think of a rising social media personality or a new author. It is better to choose someone 100 steps ahead of you than 1000.
Yes, your inner circle should include friends you don’t talk to for work. Sure, he’ll probably ask you how it’s going and attend your work anniversary party, but you don’t just sit there talking about it. It’s so refreshing to sit in a hot tub with my friends with a glass of wine and almost forget I’m running a business because he doesn’t come. In fact, none of the conversations turn into a business talk.
I call the women in my mastermind community my friends at work. It is intended: We are not just business partners, we are not just friends. We are a combination of the best of both worlds. We can talk about business, money, strategy but also openness sometimes on personal matters.
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sphere of influence
This is your extended network. You can’t call them on their cell phones, but they will send you an email letting you know about the opportunity to participate in speaking or they will bring up your work in a meeting. These can be people in your local community or even on social media who you think of when someone asks for an expert in their field and recommends this journalistic opportunity.
I call the people in my community “Dreamers”. This is what we think of as our “ideal customer” or what some influencers think of us as their fans. But they are not just followers or customers. They’re the people you want to follow your business, buy from your brand and read your book, but you’ll hit it up with as friends too.
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These are the people you pay to help you or your business to get to the next level. Consider a therapist who helps you heal childhood trauma or a business coach who will help you reach six figures. I call them the investment crew because – once you find the right people – there is always a return on investment, and the benefits go beyond the money.
So how do you find people for these groups?
The inner carousel is amazing. Understand me, and I get them. This is what they are. This is me too. It is not manufactured, it is organic. It is a symbiotic relationship. What I create speaks to their souls, and they are also the kind of people that move me. Embody who you really are and what your business is all about, and you’ll understand exactly who is right for you. Stay away from people who frustrate you and hold you back.
Start by making a list of the specific characteristics you want the people in each stakeholder group to have. Characteristics should include topics including financial, personal, emotional, vibrational, etc. Once you become specific and begin to embody what you look for in others, your individuality will flow. Enjoy raising your circle of influence!
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