Apple was loved before it even existed because 26% would buy one from the iPhone maker – more than Tesla
Apple’s non-existent self-driving car has been embraced by consumers with a new survey showing that 26 percent of drivers would definitely consider buying a car from the iPhone maker.
Consulting firm Strategic Vision polled 200,000 new car owners and for the first time added Apple to more than 45 brands that consumers can share their opinions on.
Only Toyota and Honda ranked higher in the matter of brand consideration, at 38 percent and 32 percent, with Tesla receiving 20 percent. Additionally, when asked about the quality impression, 24 percent of car owners gave Apple high marks.
Bloomberg’s Mark Gorman reports that Apple wants to have a fully autonomous electric car ready sometime in 2025 — but the path to this type of technology is littered with many failed or abandoned efforts.
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Consulting firm Strategic Vision polled 200,000 new car owners and for the first time added Apple to more than 45 brands that consumers can share their opinions on. Above: Apple’s self-driving car concept
Only Toyota and Honda ranked highest in the brand question (above), at 38 percent and 32 percent, with Tesla receiving 20 percent. When asked about the quality impression, 24 percent of car owners gave Apple high marks
The taut tech giant hasn’t said much lately regarding the car project. “We’ll see what Apple does,” CEO Tim Cook told the New York Times last year. We investigate a lot of things internally. Many of them never see the light of day.
However, the company recently revealed that it had recently hired Gregory Baratov, who worked at Hyundai, as vice president of the Autonomous Vehicles Laboratory, and oversaw the development of camera sensors at Continental Corporation in Germany.
Any Apple car will benefit from consumers’ growing desire for more tech capabilities in their cars, and the company can stream presentations of its content to any in-vehicle screens, Bloomberg notes.
The California-based Cupertino company’s efforts to develop a car — dubbed Project Titan and dating back to 2014 — that’s self-driving, elegant and packed with the bells and whistles one would expect from any Apple product, have run into hurdles over the years.
Apple CEO Tim Cook (left) has remained vocal about the company’s efforts to build a self-driving bar, but its recent appointment of Gregory Baratoff (right), who was the vice president of Hyundai’s self-driving car lab, indicates ongoing Project Titan efforts.
Apple recently appointed Grigory Baratov, who recently worked at Hyundai, as vice president of the Self-Driving Vehicles Laboratory. Above: A concept from Hyundai’s self-driving car lab
The Apple Car team has crafted several elegant demo videos for Cook and other high-level leaders to demonstrate the project’s progress. Above: Image from Hyundai MOBIS ‘Smart Cabin Controller’ that monitors driver’s posture, heart rate and brainwaves
According to a report by The Information based on conversations with 20 company employees, Apple’s senior vice president of software engineering, Craig Federighi, is “particularly skeptical” about the project and has expressed concerns to other senior Apple executives.
The report says that Cook – who “seldom visits” the project’s offices in Santa Clara, California – was also “unwilling to commit to the vehicle’s overall offering,” which frustrated other leaders at the company.
Project Titan has been led at various times by Ian Goodfellow, Bob Mansfield, Doug Field and Kevin Lynch.
Earlier this year, one of the Apple cars we tested nearly crashed into a sprinter while moving at 15 miles per hour.
The information indicates that the vehicle software initially defined the runner as a “fixed object” before reclassifying it as a “fixed person” and eventually as a “moving pedestrian”. However, even with this change, the car “just slightly modified its trajectory”.
Apple’s former chief design officer Jony Ive, who played a vital role in the design of most of the company’s most popular products, is reported to be consulting with the tech giant and telling the Apple Car team to “lean on the weirdness” of its design and not try to hide the sensors.
The car’s current appearance features “four inward-facing seats so occupants can talk to each other and a curved roof similar to that of the Volkswagen Beetle,” according to the information report.
Apple Car designers seem to be experimenting with a trunk bay that automatically rises and falls to give owners easier access to storage space.
They’ve also thought of a design that would allow passengers to ‘lie down and sleep in the car’, says the tech news site.
The Apple Car team crafted several nifty test videos of Cook and other high-ranking leaders — including a 40-mile trip through Montana filmed by drones — to demonstrate the project’s progress.
However, the example also showed how engineers “waste valuable time designing demos” along known routes, proving that the technology works in specific places but almost nowhere else.
‘If you spend enough money, you can get almost any flat road to work,’ Arun Venkatadri, a former Uber self-driving vehicle engineer, explained to The Information. “But what hasn’t been shown is whether you can build the self-driving program in a scalable way and whether you can operate in a reasonably large area.”
The Cupertino, California company is reportedly still targeting 2025 for a possible launch of its self-driving vehicle.
According to a report by The Information based on conversations with 20 company employees, Apple’s senior vice president of software engineering, Craig Federighi, is ‘particularly skeptical’ about the project and has expressed concerns to other top Apple executives.
Former Apple chief design officer Jony Ive, who played a vital role in the design of most of the company’s most famous products, is consulting with the tech giant and telling the Apple Car team that it is ‘leaning on the eccentricity’ of its design and ‘not trying’ to hide the sensors. . Above: A patent filed by Apple in connection with the car project