MrBeast Attracts Thousands To A New YouTube Star Burger Subscriber At American Dream Mall
Thousands of ardent fans of YouTuber MrBeast crowded a New Jersey shopping mall over Labor Day weekend to open its first burger restaurant.
More than 2,000 people camped out at the American Dream shopping mall Saturday night for a chance to meet their famous Kansas-born star Jimmy Donaldson on YouTube with more than 100 million subscribers.
One fan tweeted: “If anyone is curious about how Mr. Best walks overnight into the mall to get a burger… I just taught an extended class at 4:30 AM on the mall floor to a crowd of People.”
Another tweeted Sunday at 5:10 a.m. that she “tried to sleep on a gallon of water.”
Tens of thousands of other people descended on the sprawling East Rutherford, New Jersey Mall Sunday, some from as far away as Nebraska and Denmark, to sample Mr. Best Burger, according to tweets.
The 24-year-old YouTuber, known for donating millions of dollars to those in need through his charity Beast Philanthropy, and for high-stakes contests and tournaments, has the fifth highest circulation on the platform.
The massive turnout of the first brick-and-shell MrBeast Burger location surprised the entrepreneur, who tweeted a photo of the crowds and suggested people avoid the crowded mall and come back on Labor Day.
“Good to serve you all, but anyone else coming inevitably might come tomorrow/later tonight haha,” Donaldson wrote on Twitter.
The mall’s operator said in a statement that fans who arrived at the hot spot on the third floor on Sunday received their bracelets upon arrival and the restaurant remained open two hours after closing at 10 p.m.
Others left grumbling, tweeting pictures of their wrist numbers as high as 17941 and 18113.
Mashed burgers are nothing short of fancy but have become a national obsession for their followers. Best Burger opened as a delivery-only concept in December 2020 and has grown to some 1,700 delivery locations, according to a press release.
One McDonald’s franchisee tweeted, “Wow, impressive opening of a restaurant.”
The timing couldn’t be better for the owner of MrBeast, the country’s second largest shopping mall.
American Dream opened shortly before the pandemic began, then struggled during the outbreak to stay afloat as retail stores were delayed, and it barely made its debt payments earlier this year.