General Motors closes bookings for electric Hummers after exceeding 90,000 cars
Production at the former assembly plant in Detroit-Hamtramck is now set to begin, less than two years after General Motors announced a massive $2.2 billion investment to refurbish the entire facility to build a variety of all-electric trucks and SUVs.
Photo by Jeffrey Suger for General Motors
DETROIT — General Motors said Wednesday that General Motors will close reservations for its GMC Hummer electric truck and upcoming GMC Hummer SUV, after booking more than 90,000 vehicles.
Closing reservations is a way for the automaker to try to meet the current list of vehicles booked, which runs through at least 2024. The number of reservations is notable due to the initial prices of the vehicles, which range from approximately $85,000 to $111,000.
GM said it plans to close reservations for both vehicles starting Thursday. Anyone wishing to book one of the electric vans must do so by the end of Wednesday.
General Motors has been ramping up production of the Hummer EV pickup since earlier this year. As of the end of June, the company has sold less than 400 cars. The SUV version is expected to begin reaching dealers and customers starting in early 2023.
2024 GMC Hummer EV SUV and 2022 GMC Hummer EV Sport Truck, or SUT.
Duncan Aldred, GMC’s global president, said production of the SUV should be faster than the pickup, which was the first consumer vehicle to feature the next generation of Ultium batteries and a vehicle platform from General Motors.
“We knew it was going to be a slow downhill,” he told CNBC last week at the Detroit Auto Show. “But next year, when you look at the calendar year, I think you’ll see a normal year.” “When we produce SUVs, it has to move forward immediately…next year is an important year for the Hummer EV, the truck and SUV.”
GM’s decision came after Ford Motor Company closed reservations for an electric F-150 Lightning pickup after it crashed into nearly 200,000 units. They also closed reservations for the electric Mustang Mach-E, but those banks have since reopened.