Extracting Maximum Value in a Competitive Market – RISMedia
When it comes to developing what can best be described as a co-branding opportunity at first glance, Trent Corbin, president and CEO of Redbud Group at Keller Williams South Park in Charlotte, North Carolina, loved everything about what Curbio could do for the team and their customers.
“They had a good idea of what kind of scale and business we do, so when we were ready to launch into the Charlotte market, they wanted to make sure we could do something together,” Corbin says.
In the short time since the partnership launched, Corbin notes that work has begun on several projects involving cosmetic upgrades and renovations. These projects have the potential to add significant value while increasing the sale price of many homes that are currently under contract.
Providing “fix now, pay as you sell” upgrades of all sizes in the Charlotte market, Curbio’s brand-building Fix & List program isn’t coming too soon for Corbin, who is seeing the changing landscape of his local market area.
“New lists are still absorbed as quickly as they are being inserted, but even so, not all lists are created equal,” Corbin explains. “The homes that sell the fastest and that get the strongest values are the ones that have been properly updated and organized…or the homes that don’t seem to need much work.”
At the same time, according to Corbin, even if customers are sitting on a lot of stock, it can be difficult to extract that money before the sale to complete renovations.
“Not everyone has the money on hand to finish renovations that we recommend when necessary to extract maximum value,” Corbin says. “And the really cool thing about Curbio is that we’ve created a one-stop seller center – a single source provider.”
Gone are the days when real estate professionals managed carpenters, painters, and countless other contractors, while simultaneously dealing with other pressing priorities on a daily basis.
“From a financial and logistical perspective, this kind of engagement can be overwhelming,” Corbyn notes. ‘The seller is already burdened with moving anxiety.’
To simplify the process, every home that Redbud Group lists that could benefit from Curbio’s wide range of professional contractors is offered opportunity during the early stages of contracting out the property.
“Most sellers need at least some cosmetic work to extract maximum value, so working with Curbio is a huge plus for them, especially in today’s market,” Corbin says. “And Curbio seems to have a knack for getting all the right materials and stocking them, so there are usually little or no supply chain delays in getting the work done.”
Corbin also likes that Curbio representatives are not only familiar with the areas of the market the company serves, but also provide continuing education for each Redbud Group agent.
Even better, a free estimate is offered to every qualified Curbio seller, which is why dealerships always suggest rolling out a Curbio and looking at the things they think have the most impact. “When that happens, we always stand by a Corbio representative,” adds Corbin, who explains that the co-branding relationship has barely scratched the surface as much of the customer’s resources he thinks are possible.
Corbyn concludes, “Corpio has been a fantastic partner.” “They’ve been very transparent, and from the point of view of someone with a great team who’s always looking for more real estate to list, this partnership really sets us apart the moment we walk through the door.”
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