Ford’s supply chain problems include blue oval decals for F-Series pickups
A Ford F-150 pickup truck is for sale at a dealership on September 6, 2018 in Chicago, Illinois.
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DETROIT — Ford Motor’s recent supply chain woes have involved a small, but important, part for the company and its vehicles — blue oval decals that almost no cars have for its namesake brand.
The Detroit automaker has experienced a shortage of Ford badges as well as model-identifying nameplates, a Ford spokesperson confirmed to CNBC. The Wall Street Journal first reported on the issue, including badges for F-Series pickups, on Friday, citing anonymous sources.
The problem is the latest in a years-long supply chain crisis that has ranged from critical parts like semiconductor chips and wire harnesses to raw materials and now, vehicle badges.
The magazine reported that a Michigan-based supplier called Tribar Technologies that has made badges for Ford in the past had to limit operations in August, after it revealed to Michigan regulators that it had dumped industrial chemicals into a local sewer system.
A message seeking comment from Trebar was not immediately answered. Ford declined to comment on whether Trepar’s Limited operations were linked to the company’s lack of a badge.
A spokesperson also declined to comment on the number of vehicles affected.
The report comes after Ford said Monday that parts shortages affected roughly 40,000 to 45,000 vehicles, especially high-margin trucks and SUVs, that were unable to reach dealers. Ford also said at the time that it expected to book an additional $1 billion in unexpected supplier costs during the third quarter.
The announcement earlier this week, including a prior release of some earnings forecasts, caused Ford’s stock to have its worst day in more than 11 years.
Separately, Ford on Thursday announced plans to restructure its global supply chain “to support efficient and reliable sourcing of components, in-house development of key technologies and capabilities, and world-class cost and quality implementation.”