Strong iPhone 14 Pro sales could result in Apple retaining 60% market share for high-end smartphones
Strong sales of iPhone 14 Pro models could stabilize Apple’s market share for high-end phones by 60%, if the enthusiastic consumer response continues throughout the year.
according to DigiTimesSo far this year, Apple’s market share for high-end phones over $500 has reached 55% in the off-season and 60% in the high season, but sales of the iPhone 14 Pro may become the norm if they maintain their current momentum. .
Apple is said to have asked base iPhone assembler Foxconn to shift some production capacity of the iPhone 14 to Pro models to meet strong demand, while DigiTimes Reports suggest that component makers in Apple’s supply chain have not received order discounts for any model, although they may have been told to adjust charging rates slightly for different devices.
On Apple’s website, the iPhone 14 Pro and iPhone 14 Pro Max in several configurations are still estimated to ship within weeks. By contrast, iPhone 14 models saw lukewarm sales, with the devices remaining available to order from Apple’s website without delay and readily available in stores.
The real indicator of iPhone 14 Pro demand will be sales performance in the first month after the initial wave of pre-ordered models, according to DigiTimes. Last year’s iPhone 13 Pro models were said to have posted “great” long-tail sales after the first wave of pre-orders, suggesting that the Pro models have become major upgrades for iPhone users thanks to aggressive spec upgrades.
By contrast, the iPhone 14 features the same design and screen as the iPhone 13, and is powered by the same chip as iPhone 13 Pro, as well as newer camera features. Meanwhile, the 6.7-inch iPhone 14 Plus is a larger version with a larger battery, replacing the uncommon “small” sizes from the iPhone 12 and 13 lineup.
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